Then came Memorial Day weekend, and, apparently, bros went crazy Icing each other. He first heard about the trend from some College of Charleston frat guys.Ĥ) Smirnoff denies any involvement and tells underage kids not to drink. Bosses sometimes Ice their employees, while snapping photos with a cellphone.Ģ) Icing appears to have taken off on college campuses in the South, and is now "rapidly gaining popularity amongst office workers, tech and media types, and college students."ģ) The guy who created the blog is "Joe" - a 22-year-old recent college grad in South Carolina who wants anonymity because he's looking for a job. Stuff I learned from the Fortune article:ġ) Bros will Ice bros anywhere, including at work. Someone dared all bros everywhere to Ice actor Ashton Kutcher.Īnd then, just before Memorial Day weekend hit, Fortune churned out an amazing, 1,300-plus-word piece with the headline: "Don't ice me, bro! When memes meet the marketplace." Gawker wondered if it was an advertising conspiracy. Suddenly, celebrities are icing each other.
It's post-weird with drunk people participating and exacerbating that weirdness into metastasizing.
In early May, the Village Voice blogged about "Bros Icing Bros: Your Latest Internet Meme." Writer Foster Kamer summed it up well: The internet's weird? No. Sadly, I waited too long, and I have been scooped by several major media organizations that quickly jumped on the Icing story. Yeah, this is officially among the stupidest things I have ever heard of - almost as stupid as vodka eyeballing. When presented w/ an Ice, you can pull out an Ice of your own and reverse the Ice on your bro. If you are Iced by another bro, you can Ice block. If you refuse to drink the Ice, you are instantly excommunicated and shunned, and thus can never Ice another bro or be Iced. I went back to my desk, Googled around, found the blog "Bros Icing Bros" and these "simple rules": You cannot refuse an Ice. He vaguely tried to explain it: You yell something like, "Ice you, bro!" And then the bro has to chug a bottle of Ice.
He claims that this was due to debugging for both games being done separately due to their considerable differences, and if they had aimed for a “combined launch,” we probably would have been looking at 2015.Įither way, this really sucks that the characters were working on Wii U, but were cut due to the 3DS – it’s definitely a case of one version of the game holding back the other.On the top of my list of things to do: Blog about Icings.Ī few weeks ago, a co-worker told me about a new phenomenon that involves dudes and Smirnoff Ice (you know, those sugary wine-cooler-like malt beverages marketed nearly exclusively to women). In the same interview, Sakurai talks about why the release dates for the 3DS and Wii U versions were split up.
THE ICE BROS SERIES
He also said that the Ice Climbers didn’t have as high priority as many other characters, as their series wasn’t likely to see a new title in the foreseeable future. Sakurai told Famitsu that the twins were actually playable in the Wii U version at some point, but due to the 3DS’s limited hardware power, the team couldn’t make them work in the handheld version. Now, game director Masahiro Sakurai has explained why at least one of these fighters, the Ice Climbers, were cut from the game, and it basically boils down to: the 3DS version couldn’t handle them. But, for some fans, namely, those who used Snake, Wolf, Lucas or the Ice Climbers as their mains, it was a day of sadness to discover that they didn’t make the cut.
THE ICE BROS FULL
fans, the leak of the full roster was a moment of joy, so many new faces and returning favorites to look forward to playing on release. Sakurai said that the Ice Climbers were working in the Wii U build of the game, but were cut because they couldn’t work on the 3DS.įor many Smash Bros.
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